Imagine eating, living and breathing basketball. You’ve spent everyday, even the holidays, honing your craft. You’ve been developing your shot, and it’s butter. There’s no one better. You come into the NBA hot. No one can touch you. Night in and night out you lay it all out on the floor until you make it to the playoffs…then you make it to the finals.
It’s game 7 and you’re pushing your body harder than you’ve ever pushed it in your life. You thought you were prepared for this. You’ve trained every day of the last 10 years for this, but for every shot you put up, the other team puts up 2. Then they put up 3 until it’s a blowout. You lose. At this point you have one of two options.
You can let this setback rule your psyche for the rest of your career, or you can learn from it by going into work the next day and putting in more effort. The day after that, you work harder, and you build, and you humble yourself until a year later you’re back at the finals. Game 7 ends with a blowout, but this time you’re on the winning team.
Vicissitude is the brand that focuses on the scars and setbacks that aim to be the archenemy of productivity. In their case however, setbacks are companions that they use to learn from and better themselves until they’re operating at a higher plane than they thought possible. Their motto is “everyone has scars, whether physical or emotional. Love them.”
All of the products on their page are a reflection of these scars, and they couldn’t be more beautiful. So next time you ask yourself how you’re going to build your brand, take your shot. If you miss, take notes. Do this over and over until you’ve reached the finals and you’re laying your work out on the floor for the world to see. Once you’ve made it to that point, you’ve won the game.
Featured: Joshua Wright