What does it even mean to be ourselves anymore? We all have individuality or characteristics that make us different from everyone else, but when it comes to style those differences aren’t as apparent. That’s expected however. We’re raised in a culture that makes falling in line and fitting in the priority. Ironically, the very brands that everyone is wearing are the ones searching for people that go against the grain by having a certain je ne sais quoi. Fashion blogger Celeste van Joost is one of those people.
Celeste believes that the way you dress is a significant facet of your self-expression. It’s a disservice to enclose yourself in a bubble so many others are occupying by wearing exactly what they wear. Celeste comes up with her own style and encourages others to do the same on her blog celmatique.com
Celmatique has built a reputation of helping others preserve their individuality and brands are noticing. Celeste has collaborated with H&M, Scotch & Soda, Nike and the list doesn’t stop there. In order to work with well-known brands, Celeste recommends just doing you. Focus on being your unique self and companies will take notice.
Celeste has quite a bit on the horizon in terms of projects coming up. Her social media presence has been expanding rapidly which has only increased demand. Stay up to date with what she has in store by following her. She’ll no doubt teach you new ways on how to make being yourself your most marketable quality.